2022
This brand was created in 2019, and specializes in the manufacture of traditional soaps and natural skincare products.
The "Le Savon d'Élise" store offers well-being and comfort using natural materials. Their products are excellent for the skin and contain no allergenic or irritating mineral oils or synthetic fragrances. Their aim is to meet the needs of their customers while providing a moment of relaxation through solid soaps.
The first product is an organic soap containing shea butter for dry skin and the second hazelnut oil for oily skin.
Concept
The new "Le Savon d'Élise" identity is inspired by the natural, cosmetic ambience of its products.
Their soaps are scented with essential oils and are suitable for all skin types. They help combat dry skin, red patches and provide a host of other benefits.
The idea is to stay in the natural world of the products and add a touch of modernity and elegance.
Directional axes
- Cure
- Emulsion
- Oil
- Emotion
- Moment
- Foam
- Natural
- Comfort
- Wellness
- Femininity
- Sensasion
- Gel
- Odor
Cure
Abundant use of a product for hygiene or self-care.
Natural
In the broadest sense, a natural product is any substance produced by life.
Moment
The space of a moment, the glow of a past or present memory.
Wellness
Pleasant feeling brought on by pleasure, relaxation and absence of worries.
You can use your soap to affirm who you are and how you want to be perceived by others.
Whatever your choice, Le Savon d'Élise offers enriching ranges for the well-being of your skin.
Soap is the result of the action of a strong base on fatty substances, a reaction known as saponification.
The brand symbol is a nod to one of the brand's flagship products, perfectly suited to the universe the brand wishes to convey, evoking the shape of the product, femininity, naturalness...
The brand's products are gentler than other soaps on the market, and suitable for even the most sensitive skin.
The creation of this new identity establishes the new brand in its sector. It enhances its offering through a new brand image and improved product positioning.
The concept is inspired by the idea that a natural product can take you to a better place. That's why the product is featured in the campaign image.
With the first campaign, it was possible to reach the target clientele with a lower budget than with a higher one.
The campaign has an impact on sales, as it raises awareness of the brand and the reliability of the products, and gives people
more reasons to buy.
