Heart of the vine

Heart of the vine

2024

The CFA Viti-Vinicole de la Côte des Bar, one of the three branches of Campus Terres de l'Aube, has undertaken a transformation of its identity as part of a repositioning program.

There are a number of reasons for this change: the previous name was deemed unsuitable, and no longer met the needs of the brand or its target audience. In addition, Campus Terres de l'Aube recently modernized its brand image, making harmonization necessary.

Finally, simplified communication and a better focus on the company's values and objectives were essential. This led to a complete identity overhaul, including a new name, baseline, logo and graphic charter.

Concept

The concept is based on the creation of a new identity that reflects the winery's viticulture and values, while standing out in its sector. This includes a name that is easy to remember, aligned with the company's missions of transmission, tradition and innovation, and a baseline that reinforces its positioning.

A modern logo, incorporating winegrowing symbols and a touch of innovation, completes this identity. It must be adaptable to different media while remaining welcoming and impactful.


The Coeur de vigne logotype is the heart of the new identity for the wine school, reflecting passion and a deep connection with nature. Inspired by a bunch of grapes, it incorporates a heart at its center, symbolizing our attachment to viticulture. The initials "C" and "V" blend elegantly into the stem, blending tradition and modernity.


This emblem embodies the school's values of passion, community and innovation, while inviting visitors to explore the art of winegrowing and its riches.

The "VITI VINI VICI" baseline of the Cœur de Vigne school revisits the Latin expression "Veni, Vidi, Vici" (I came, I saw, I conquered) to adapt it to the world of viticulture and education. It reflects the essence of viticulture, winemaking know-how and personal accomplishment, reflecting the school's mission: to pass on traditions, cultivate excellence and train professionals ready to meet the challenges of the wine world.


We have created a complete and precise graphic charter to ensure consistent and professional use of the logo and visual elements. This charter defines the main and secondary color palettes (with their RGB, CMYK and hexadecimal codes), the official typographies (primary and secondary fonts, recommended sizes and styles), the logo's variations (monochrome, inverted versions, with or without baseline) and their applications adapted to the various media, whether printed or digital.

For the campaign's visuals, we also designed a distinctive element: a Roman figure seated on a bunch of grapes. This unique motif embodies winegrowing history and tradition, while adding a strong and original visual dimension. We integrated precise rules for the use of this element into the charter, providing for possible variations (simplified illustration, silhouette or watermark) to guarantee its adaptation and impact on all formats and media.

"Cœur de Vigne" has reinvented its image to better reflect its mission: to pass on winegrowing know-how and promote excellence in education. The new name embodies the school's attachment to the culture of the vine, its passion for the land and the transmission of traditions.

Its modern and inclusive emblem reflects the school's commitment to federating an open and diverse community, while respecting authenticity and sharing. "Cœur de Vigne" is thus positioned as a key player in the training of tomorrow's professionals, combining tradition and the future.


Project expertise :

  • advertising campaign

  • Logo design

  • Visual identity

  • Naming

  • Stationery

Wine education and training, combining tradition, innovation and knowledge transfer.