2021
BarberShop is a brand that was created in 2011 by its founders, the aim being to offer a careful cut for the beard and a convivial moment for its customers. The offer on the market has evolved and the salon wishes to turn much more towards a traditional and youthful aspect.
It's a traditional barbershop that makes its own products and wants to reach a younger target.
Men's skin care is often overlooked. Yet they need to be cared for just as much as women. But products are not always easy to find, and BarberShop has the answer with its products.
Concept
Salons were once reserved for men who worked in mines or factories. These customers were generally older men who didn't care much about their appearance. There was a certain intimacy and a very masculine atmosphere that allowed men to feel at home with their buddies.
BarberShop's new identity aims to attract more young customers, who are now part of the cultural landscape.
It wants to target and offer products aimed at younger people.
Directional axes
- Male
- Beard
- Worker
- Emotion
- Moment
- Relaxation
- Young
- Product
- Modern
- Conviviality
- Discovery
- Care
Male
High place and distinction for men.
Young
Target a new clientele and collectively designate youth.
Moment
A space reserved for a short period of time to maintain skin and beard.
Modern
A modern image while retaining a traditional technique.
The four co-owners decided to join forces and embark on this adventure together.
When it comes to beard care, there are a variety of products available. There are products for your skin, for your hair and for your beard. Men, especially those with long beards, need a particular product that they can't easily find in stores.
What makes BarberShop so different from other beard salons is that they use only natural products.
Some time ago, beards were associated with people who didn't care about their appearance and were less clean.
But since the 2000s, beards have become fashionable.
Now, it's not uncommon to see a man with a large, stylish beard.
There are many reasons why men wear beards, and many customers have trusted BarberShop for their careful cuts and its affordable box that allows you to maintain your skin and beard after trimming.
What's the best beard care product?
So we came up with a new design for the Beard Box. It contains the care and products you need to effectively care for your beard.
Why not try BarberShop products?
Created by the agency, the new brand image is integrated into a larger whole, including a new target and new products.
The salon is expanding more and more, targeting more specific audiences. It intends to launch workshops and activities in the near future, making it a genuine open-air living space for people wishing to learn more about traditional beard care methods.
