2021
The brand was created in 2003 by those who felt that the market was lacking in certain aspects of traditional chocolate.
Traditional chocolates are often made with sugar, butter and oil, which can be harmful to health.
Petit plaisir is a chocolate brand that uses natural, gluten-free and dairy-free ingredients. The pastes melt on the tongue and come from an ancestral recipe developed by the chefs of the Petit Plaisir group.
Concept
Petit Plaisir's new identity is inspired by Pop-art.
Malika Favre is an illustrator born in Paris, France, in 1982. Born in December, Favre grew up with a passion for drawing. As a child, she drew constantly, but it wasn't until high school that she became aware of her talent.
This artist takes us on a journey through her creations, which are full of contrasts, playing with positive/negative. Super pop-art, her graphics are a real feast for the eye.
Directional axes
- Shade
- Gourmandise
- Sensation
- Emotion
- Moment
- Desire
- Elegance
- Comfort
- Degustation
- Papillae
- Discovery
- Enrobe
- Covered
Shade
Subtle colors and aromas. Different levels of emotion.
Tasting
Analysis and action. The impression and feeling of each sensation.
Moment
The space of a moment, the glow of a past or present memory.
Elegance
Harmonious aromas, elegant proportions and balance.
Petit Plaisir is now written in lower case with its first letters in capitals.
The accompanying symbol is a mouth, the lips being seen as the place par excellence for communication and tasting.
The symbol is obviously another nod to Malika Favre, perfectly suited to the universe the brand wishes to convey as an image, evoking passion, enthusiasm, sensuality, tasting...
The creation of this new identity establishes the new brand in the French gourmet landscape in France and abroad. It enhances Petit Plaisir's offering by distinguishing it from other brands, and reinforces brand awareness during events or campaigns aimed at the public who love little sweets.
Chocolate lovers be warned: you're about to discover a new chocolate brand, Petit plaisir. With its comprehensive range, there's something for every taste and occasion.
Why not do something that's good for your body?
From picnic vacations to cozy bars, there are plenty of different ways to satisfy your cravings and those of others. Why not try Petit Plaisir chocolates?
This type of chocolate is designed to be consumed in small quantities, like a delicacy. It's a great idea as a gift for family, friends or colleagues. Simply open the bag and enjoy the chocolate slices. Guaranteed to satisfy every taste.
Petit plaisir products are available in a range of flavours and formats to suit every taste.
